Experience
Freelance Art Director
Predictive Healthcare · Boston, USA · Remote
Feb 2026 – Present
- Responsible for the full brand image and visual identity of a Boston-based health-tech company, covering both online presence and print communications.
- Develop brand guidelines, social media visual systems, pitch-deck design, and investor-facing collateral that communicate scientific credibility with modern aesthetic clarity.
- Collaborate remotely with leadership to ensure visual consistency across all touchpoints, from digital campaigns to printed materials.
Senior Visual Designer & Brand Consultant
HOM · United Kingdom · Remote
Aug 2024 – Present
- Directed visual identity and brand strategy for a premium UK-based lifestyle brand, overseeing everything from logo architecture to packaging and digital presence.
- Managed cross-functional collaboration between copywriters, photographers, and web developers to deliver a cohesive brand launch.
- Produced campaign concepts and content strategies tailored to the brand's target audience in the UK and MENA markets.
Senior Graphic Designer
Netizency · Dubai, UAE
Apr 2023 – Sep 2024
- Delivered high-volume content campaigns, brand refreshes, and activation materials for a portfolio of global enterprise accounts.
- Drove visual storytelling across social media, OOH, and digital channels, ensuring brand consistency across multiple regional markets simultaneously.
- Collaborated with account managers and copywriters from brief to final delivery, maintaining creative quality across tight production timelines.
Clients: McDonald's UAE · Visa MENA · M&S MENA · Motorola MENA · Emirates Airlines
Senior Graphic Designer & Project Lead
Rafeeq · Qatar · Remote
Apr 2022 – Apr 2024
- Owned the complete visual design process for a high-growth Qatar-based startup, from brand identity creation to digital product UI and marketing materials.
- Coordinated with product managers and engineers to ensure brand integrity across all customer-facing touchpoints.
- Delivered packaging design and offline campaign assets in parallel with ongoing digital content production.
Freelance Art Director
Independent · NGO & Brand Clients · Remote
2022 – Present
- Built brand identities and visual systems for NGOs and non-profit organisations across the Arab world, covering logo design, visual identity, and branded collateral from brief through to final guidelines.
- Directed the complete visual identity for the Lebanese General Youth Center (LGYC) and Methle Methlak, and designed the multi-partner academic identity for ICT × LAU × TAG-Global — a joint initiative between ICT, the Lebanese American University, and TAG-Global's cybersecurity programme.
- Delivered branding, packaging, and campaign design for international clients across Lebanon, Saudi Arabia, and the wider MENA region, managing each project independently from concept to delivery.
Clients: Methle Methlak · LGYC · ICT × LAU × TAG-Global · Rose Cloud KSA · Syria Today · Ramez UAE
Graphic Designer & Digital Illustrator
Intaglio Pro · Lebanon
Apr 2019 – Jun 2021
- Handled branding and print production for regional clients, delivering brand identity systems, corporate stationery, packaging, and large-format print.
- Created digital illustrations for campaigns, editorial use, and marketing collateral across print and digital media.
- Managed client relationships from initial brief through to final delivery, ensuring outputs were aligned with business and creative objectives.
Freelance Illustrator
UNMAS · Remote
Apr 2016 – Jun 2017
- Created hand-illustrated stories and interactive game assets for UNMAS's Mine Risk Education (MRE) programme, teaching children in conflict-affected regions to identify and avoid the dangers of landmines — distributed across digital and print channels in multiple languages.